Beer & Brunch Evite
Digital Media (Photoshop)
Art (Original)
A modern twist to the usual Samuel Adams look that appeals to a younger audience while meeting brand guidelines.

Sam & Jack
Digital Media (Photoshop)
Art (Original)
After understanding the design brief, the best solution to give this piece it's own identity was to replicate the feeling of being at a ski mountain through illustration. This design worked as the basis for creating case easels, cooler stickers, banners, and other promotional pieces.

A few things I have created that were featured on social media, from left to right. First, is an etched logo on a stein that was given to the Stein Hoisting winners. A SnapChat filter used for a two day Boston Stein Hoisting festival called Bostoberfest. Lastly, a billboard from one of BBC's sub-brands - Truly.

Football Sweepstakes
Digital Media (Photoshop)
Art (Original)
The fans are the focal point to give the viewer the feeling of being at the stadium since they could potentially win that chance. I art directed a fellow designer to create the rose, and football illustrations, which communicate the specific game this promotion refers to. This design worked as the basis for creating case easels, cooler stickers, banners, and other promotional items.

Ski Promotion
Digital Media (Photoshop)
Art (Original)
After understanding the design brief, the best solution to give this piece it's own identity was to replicate the feeling of being at a ski mountain through illustration. This design worked as the basis for creating case easels, cooler stickers, banners, and other promotional pieces.